The exact cost for running a YouTube ad campaign is influenced by these factors: If your video is shorter than 30 seconds, a view is counted if a viewer watches the entire video. A view is counted when a viewer watches 30 seconds of your video or interacts with it by clicking on it. Influencer Marketing Hub estimates that YouTube ads can cost anything between $0.10-$0.30 per view, with a $2,000 average cost to reach 100,000 viewers. As with all advertising, it’s very difficult to put an exact figure on how much it will cost. To advertise your brand, you pay YouTube to display your ad to the right person at the right time. Using this information, YouTube pinpoints user intent and displays ads that align with the user’s interests. Web history, age, location, and more, if someone is logged into their account.When deciding on which ads to display, YouTube considers information like: YouTube’s biggest advantage is this: people use YouTube to search for information and entertainment. How do you pay to advertise on YouTube? What is “bidding”? How much does it cost to advertise on YouTube? It’s enough to overwhelm anyone.Īs always, Foundr’s got you covered with all the essential information you need to start advertising on YouTube. But the one thing that may have you hesitant about YouTube advertising is the cost. There’s a staggering amount of people across the world logging in to YouTube every single day, so it’s no wonder that a 2022 study conducted by Social Media Examiner found that almost 67% of surveyed marketers said that they plan on increasing their use in YouTube.Īdvertising your brand on YouTube can help you to build brand awareness, influence buyer decisions, boost sales, and increase brand loyalty.

As of January 2022, YouTube was the second most popular social media network worldwide, coming in a close second behind Facebook. YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries. Well, are you ready for some mind-blowing numbers? Why should you advertise your business on YouTube?

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